test bank for Principles of Marketing 16th Edition by Philip T. Kotler

简介

标题：test bank for Principles of Marketing 16th Edition
版本：16th Edition
作者：by Philip T. Kotler ,‎ Gary Armstrong
ISBN：978-0133795028 ISBN-10: 0133795020
类型：Test bank /题库附送：图片、图表、案例数据
格式：word/zip
All chapter include 完整打包下载
Kotler–Principles of Marketing, 16th Edition test bank 图片、图表、案例数据
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.