solution manual for Principles of Marketing 17th Global Edition by Philip T. Kotler

name:solution manual for Principles of Marketing 17th Global Edition
Edition:17th Global Edition
author:by Philip T. Kotler , Gary Armstrong
ISBN:9781292220178
type:solution manual/课后习题答案
format:word/zip
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As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable.

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