Test bank for Principles of Marketing 15th Global Edition by Gary Armstrong

name:Test bank for Principles of Marketing 15th Global Edition by Gary Armstrong
Edition: 15th Global Edition
author:Gary Armstrong, Philip T. Kotler
ISBN:9780273787907
type:Test bank
format:word/zip
All chapter include

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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Test bank for Principles of Marketing 15th Global Edition by Gary Armstrong

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