solution manual for Principles of Marketing 7th Australian Edition by Gary Armstrong

name：solution manual for Principles of Marketing 7th Australian Edition by Gary Armstrong
Edition：7th Australian Edition
author：by Gary Armstrong
ISBN： 9781488611841, 148861184X
type：solution manual/课后习题答案
format：word/zip
All chapter include 完整打包下载

Table of Contents

Part 1 Defining marketing and the marketing process
1 Marketing: Creating and capturing customer value
2 Company and marketing strategy: Partnering to build customer engagement, value and relationships
Part 2 Understanding the marketplace and consumers
3 The marketplace and customers: Analysing the environment
4 Marketing analytics: Gaining customer insights
5 Buyer behaviour: Understanding consumer and business buyers
Part 3 Designing a customer-driven strategy and mix
6 Customer-driven marketing strategy: Creating value for target customers
7 Products, services and brands: Offering customer value
8 New products: Developing and managing innovation
9 Pricing: Capturing customer value
10 Placement: Customer value fulfilment
11 Communicating customer value: Advertising and public relations
12 Personal selling and sales promotion: Creating value in relationships
13 Direct and digital marketing: Interactivity and fulfillment
Part 4 Extending marketing
14 Sustainable marketing: Social responsibility, ethics and legal compliance

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