Edition:17th Global Edition
author:by Philip T. Kotler , Gary Armstrong
ISBN:9781292220178
type:Test bank /题库
format:word/zip
All chapter include 完整打包下载
As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable.