test bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition by J. Craig Andrews

name：test bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition
Edition：10th Edition
author：by J. Craig Andrews, Terence A. Shimp
ISBN： 9781337282659
type：Test bank /题库
format：word/zip
All chapter include 完整打包下载

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling.