Edition: 7th Edition
author:by Svend Hollensen
ISBN:ISBN-10 : 1292100117
ISBN-13 : 9781292100111
type:solution manual
format:PDF/zip
All chapter include
“All good marketing is local. Global companies know this and are going “glocal”.There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing.”
Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University