Edition:4th edition
author:William Arens , Michael Weigold
ISBN:ISBN-13: 978-1260381894
ISBN-10: 1260381897
type:Test bank
format:word/zip
All chapter include
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.
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