Edition：3rd asia pacific edition
author：William M Pride, O.C. Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen
ISBN：9780170386180
type：test bank/题库
format：word/zip
All chapter include 完整打包下载
Part 1: Marketing groundwork 1. Key concepts in marketing 2. Marketing environment, social responsibility and ethics 3. Planning, implementing and evaluating marketing strategy End of Part – company profile Part 2: Understanding markets 4. Market research and information systems 5. Consumer and business behaviour 6. Segmentation, target markets and positioning 7. Digital marketing and social networking End of Part – company profile Part 3: The marketing mix 8. The power of branding 9. Product and service decisions 10. Pricing decisions 11. Distribution and supply chain management 12. Integrating marketing communications 13. People, process and partnerships End of Part – company profile
Cover + Preview
test bank for marketing principles 3rd asia pacific edition
test bank for marketing principles 3rd asia pacific edition
test bank for marketing principles 3rd asia pacific edition
