Edition:7th Edition
author:By Richard Fletcher, Heather Crawford
ISBN:9781488611162
type:Test bank /题库
format:word/zip
All chapter include 完整打包下载
International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zealand export firms working with international partners as well as Asian businesses looking into Australia. By keeping local business students and their future careers in mind, Fletcher and Crawford make it easier to identify with and apply the concepts.