Test bank for Essentials of Marketing Research 7th Edition by Barry J. Babin

name：Test bank for Essentials of Marketing Research 7th Edition by Barry J. Babin
Edition：7th Edition
author：by Barry J. Babin
ISBN：ISBN-13: 978-0357033937
ISBN-10: 0357033930
type：Test bank
format：word/zip
All chapter include

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.