test bank for Advertising and Promotion: An Integrated Marketing Communications Perspective 6th canadian edition by Michael

name：test bank for Advertising and Promotion: An Integrated Marketing Communications Perspective 6th canadian edition
Edition：6th canadian edition
author：by Michael Guolla Professor, George E Belch, Michael A Belch
ISBN：1259272303
ISBN-13: 978-1259272301
type：Test bank /题库
format：word/zip
All chapter include 完整打包下载

test bank for Advertising and Promotion: An Integrated Marketing Communications Perspective 6th canadian edition understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. Utilizing a decision oriented framework, the Sixth Canadian Edition offers current Canadian examples and data, an increased focus on social media and mobile technology, current theory, and visual balance through numerous figures and exhibits.