Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker

name：Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker
Edition：8th Edition
author：by Orville Walker, John Mullins (Author)
ISBN：ISBN-13: 978-0078028946
ISBN-10: 0078028949
type：Test bank
format：word/zip
All chapter include

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.