Test bank for Marketing Management 16 Global Edition by Philip Kotler

name：Test bank for Marketing Management 16 Global Edition by Philip Kotler
Edition：16 Global Edition
author：Philip Kotler, Kevin Keller
ISBN：ISBN-10 ‏ : ‎ 1292404817
ISBN-13 ‏ : ‎ 9781292404813
type：Test bank
format：word/zip
All chapter include

Thegold standard for today’s marketing management student
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.