Edition:14th Canadian Edition
author:Kotler, Philip R, Keller, Kevin Lane, Sivaramakrishnan, Subramanian, Cunningham, Peggy H.
ISBN:ISBN 10: 0132161079
ISBN 13: 9780132161077
type:Test bank
format:word/zip
All chapter include
Marketing Management 14e is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.