Edition:2nd Australian Edition MKTG1203, MKTG5005, BUSN1220
author:by Dhruv Grewal
ISBN:9781743766699
ISBN-10: 1743766696
type:Test bank /题库
format:word/zip
All chapter include 完整打包下载
marketing 2e is designed for today’s changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination.