Test bank for Global Strategy 4th Edition by Ph.D. Peng

name：Test bank for Global Strategy 4th Edition by Ph.D. Peng
Edition： 4th Edition
author：by Ph.D. Peng, Mike W.
ISBN：ISBN-13: 9780357039182
ISBN-10: 0357039181
type：Test bank
format：word/zip
All chapter include

The world’s best-selling global business strategy text, Peng’s GLOBAL STRATEGY, 4E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of “global strategy,” emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. This book has pioneered the “strategy tripod” perspective, as three leading views – the traditional industry-based and resource-based views as well as the emerging institution-based view – form the building blocks for each chapter. Evidence-driven, in-depth and consistent explanations are crafted with the latest research. To keep student interest, the author uses a conversational style, emphasizing the story behind the stories, while prompting debates and emphasizing strategic implications for action.