简介
版本: 2nd Edition
作者:by Frank T. Rothaermel The Nancy and Russell McDonough Chair
ISBN:978-1259384073
ISBN-10: 1259384071
类型:Test bank /题库
格式:word/zip
All chapter include 完整打包下载
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive