Test bank for Framework for Marketing Management 6th Edition by Philip Kotler

name：Test bank for Framework for Marketing Management 6th Edition by Philip Kotler
Edition：6th Edition
author：by Philip Kotler , Kevin Keller
ISBN：ISBN-13: 9780133871319
ISBN-10: 9780133871319
type：Test bank
format：word/zip
All chapter include

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.

The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.