test bank for Consumer Behavior 6th Edition by Wayne D. Hoyer

name：test bank for Consumer Behavior 6th Edition
Edition：6th Edition
author：by Wayne D. Hoyer
ISBN：1133435211
ISBN-13: 978-1133435211
type：Test bank /题库
format：word/zip
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CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making.

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