test bank for Consumer Behavior 11th Edition by Leon G. Schiffman

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name:test bank for Consumer Behavior 11th Edition by Leon G. Schiffman
Edition:11th Edition
author:by Leon G. Schiffman
ISBN: 978-0132544368
ISBN-10: 0132544369
type:Test bank /题库
format:word/zip
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Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.

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