name:Test bank for Essentials of Services Marketing 3rd Edition by Jochen Wirtz Edition:3rd Edition author:by Jochen Wirtz, Christopher H. Lovelock, Patricia Chew ISBN:ISBN-13: 9781292089959 ISBN-10: 1292089954 type:Test bank format:word/zip All chapter include Table of Contents PART I — UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS Chapter 1: Introduction to Services