name:Test bank for Advertising & IMC: Principles and Practice 11th Edition by Kitty Locker Edition:11th Edition author:by Sandra Moriarty, Nancy Mitchell , Charles Wood , William D. Wells ISBN:ISBN-13: 9780134480435 ISBN-10: 0134480430 type:Test bank format:word/zip All chapter include Advertising & IMC: Principles and Practice presents the strategic use of communicat